Why People Don't Recycle (Post 8)

I found this research to be pretty applicable to our marketing class. Basically, this girl investigated five different people from different age groups, backgrounds, etc., and tried to gather information on why they don't recycle. It is helpful in targeting specific groups who don't recycle, figuring out why, and then from a marketer's perspective, this would be useful in figuring out how to appeal to them and get them motivated to do so. The main reasons why they don't do it vary from inconvenience, to skepticism about environmental claims, and to the fact that there aren't any appealing incentives. All topics we have basically covered in this class. I think this would be an awesome research project to do myself and it's also applicable to my group's project.

http://earth911.com/news/2010/10/25/why-people-dont-recycle/